Electronic Shifting

The latest version of our venerable IA platform, the IAx sets a new standard for ease-of-use and dialed performance for those who crave speed. THE ...

Some sizes available for in-store pick up. Other sizes are available to order and once availability is confirmed most shipped items arrive i...

The VR Advanced platform spec'd with Shimano's tried-and-true 105 mechanical groupset bringing tremendous value to a race-worthy rig. YOUR PR MACHI...

Set a new standard for your speed and performance. The IAx with 105 Di2 brings you into the fast lane. PRs and podiums await. GET OUT AND GO We hav...

BE CRAZY FAST. Triathlon racing is brutal. You sweat and suffer in the heat and humidity across miles of sinuous, undulating, and scorchin...

Some sizes available for in-store pick up. Other sizes available to order and once availability is confirmed most shipped items arrive in 1-2 week...

Some sizes available for in-store pick up. Other sizes available to order and once availability is confirmed most shipped items arrive in 1-2 wee...

Some sizes available for in-store pick up. Other sizes available to order and once availability is confirmed most shipped items arrive in 1-2 weeks...

Some sizes available for in-store pick up. Other sizes available to order and once availability is confirmed most shipped items arrive in 1-2 wee...

The next frontier The proof that adventure can be competitive, that performance doesn’t require a race number, that exploration is b...

Some sizes available for in-store pick up. Other sizes are available to order and once availability is confirmed most shipped items arrive in 1-...

The Felt aero frame platform paired with Shimano's new 105 Di2 for a more affordable race machine fully capable of mixing it up at your local crit ...

THE NEXT GENERATION Harnessing aerodynamics, lightness, responsiveness and comfort in one bike is no longer a dream. Thanks to our engineers' exper...

EVERY SECOND. EVERY WATT. EVERY ADVANTAGE. The E-119 Tri+ gains discs – but that’s just the beginning. In an industry first, we’ve integrated the b...

Some sizes available for in-store pick up. Other sizes are available to order and once availability is confirmed most shipped items arrive i...

The Advanced-level carbon frame used by pro race teams in the most demanding events. A race rocket for those who prefer mechanical shifting. RACE-P...

The new VR offers aero benefits in an exciting new frame design with modern features A NEW REFERENCE The all-new VR redefines our approach to the c...

Some sizes available for in-store pick up. Other sizes available to order and once availability is confirmed most shipped items arrive in 1-2 week...

Some sizes available for in-store pick up. Other sizes are available to order and once availability is confirmed most shipped items arrive in 1-2 ...

Some sizes available for in-store pick up, others are available to order. Once availability is confirmed, most items arrive in 1-2 weeks. Please c...

Some sizes available for in-store pick up. Other sizes available to order and once availability is confirmed most shipped items arrive in 1-2 week...

PURE TRIATHLON Leveraging Factor’s manufacturing know-how and exceptional skill in carbon fiber, the SLiCK dedicated triathlon bike fills the gap f...